Promotion techniques, especially advertising, must to communicate the uses, features, and benefits of products, and marketers use an array of tools for this purpose. Sales Promotion: Meaning, Merits, Limitations and Methods! The intention is to increase sales, make a large customer base, encourage trial, encourage repeat purchases to stimulate consumers' purchase. Creative sales promotion can be very effective. Technique # 1. Sales promotion efforts are directed at final consumers and designed to motivate, persuade and remind them of the goods and receives that are offered. 4) According to L.K. Consumer Sales Promotion Methods. Consumer sales promotions are discounts and incentives offered to consumers as an inducement to get them to buy. Consumer Sales Promotion Techniques However, it doesn’t attain brand loyalty from the customer, because its period is very short. In fact, David Greenfield, Adidas Global Head of Marketing, has confirmed the recent launch of their NMD model was 100% focused on … Sales promotion has become a vital tool for marketing, and its importance has been significantly increasing over the years. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. Chapter 18: SALES PROMOTION: Principles and Techniques 1a. These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. Conclusion. Sales promotion is a type of Pull marketing technique. The general objective of this study was to find out the effectiveness of sales promotion tools and techniques on customers’ buying behavior. Johnson, “Sales promotion includes incentive offering and interest-creating activity which are generally short term marketing events other then advertising,personal selling, publicity and direct marketing.The purpose of sales promotion is to stimulate,motivate and influence the purchase and other desired behavior responses of the firm’s customers” 4. Consumer Promotion Tools: 1. The primary importance of a sales promotion is to offer an inducement to buyers, increasing sales. Sales persons adopt several techniques for sales promotion. Following are the most powerful Consumers Sales Promotion Techniques: 1. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Public relations – Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Price Promotions: Price promotion is also commonly known as price discounting’. The potential for cross-promotions, limited-time discounts, point-of-purchase displays, and premiums abound. d. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion. Sales promotion methods include displays, demonstrations, expositions, exhibitions and other non-recurrent selling efforts that aim at impelling spot buying action by prospective customers. So, the purpose of sales promotion is to reach the targeted consumers and persuade them to buy. Getting customers to switch brands by offering free samples and free trials is another goal. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). “SALES PROMOTION” 2. c. To shift buyer's loyalty to own product and away from competitors. In some cases, the other components of the promotional mix support a sales promotion strategy. Trade Sales Promotion Examples - Find Coupon Codes. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. to sales promotion are aimed at increasing consumer purchases and, indirectly, at earning more profit for the company. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. a. Money Refunds 6. ADVERTISEMENTS: This article throws light upon the top seven techniques used for sales promotion. This is generally the most powerful form of promotion for ‘new products’, the immediate aim being to obtain ‘trial’ by users.. Frequent User/Loyalty Incentives 7. Trade sales promotion is a promotional incentive directed at retailers, wholesalers, or other business buyers to stimulate immediate sales. Most consumers relate ideas of marketing to the use of sales promotion techniques. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Ahh, Valentine's Day - a consumer sales promotion dream. Consumer sales promotion techniques . Building Product Awareness – Several sales promotion techniques are highly effective in exposing customers to products for the first time and can serve as a key promotional component in the early stages of new product introduction. Sales promotion objectives. Sales Promotion: The key purpose of sales promotion is to increase the sales and dispose of stocks in a short span of time. 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