The best part of every summer? Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Advertising. Still, the promotion of a film is essential for its success, and this was one of the best in the year. Even today, the movie’s marketing overshadows the content of the film itself, which hasn’t aged quite as well. The best part of every summer? Here are 6 of the most memorable digital marketing campaigns of 2018...so far. Social Samosa takes a look at how television channels have been using social media, reaching out to newer audiences, create buzz around their content and more. All you need is a little creativity and inspiration from the holiday you are celebrating with your customers. Lakeith Stanfield was cast, who was a perfect fit for the role. The marketing campaigns for these particular films are viewed as one of the major contributors to their respective successes. 1) Influential - Amazon. The 2018 summer movie season is coming to a close — here are the marketing and publicity campaigns that stole the show. Yep, movie marketing campaigns are some of the most attention-grabbing pieces of marketing out there, and there are ones aimed at just about every single person out there. Sporting events transcend man-made boundaries like nothing else. The Aston Martin has long been an iconic car, largely in part due to the legendary car chase scenes that in many James Bond movie. Without further ado, let’s check out some of the best titles in terms of marketing and promo campaigns. Mission: Impossible franchise is a long lasting one, and it doesn’t take a lot of effort to advertise a new addition to the list. For this film, word-of-mouth was a big part of the promotion. Some of these are blockbusters, whereas the others are smaller and might not have premiered in your theatre. © 2018 - 2021 - Onlyinfotech. Marketing for Deadpool 2 began more than a year ago when Reynolds, in his Deadpool garb, impersonated Bob Ross to tease the movie. Click here to check out some of the best. Instead, it was math and science that helped her get her dad (Chris Pine) back. Twelve months ago we took on the challenge of firing out a daily blog that captures the very best in head-turning brand activations from across the globe. A recent influencer marketing study suggests that 70% of millennial consumers are driven by the recommendations of their peers in buying decisions. Six campaigns have emerged as stellar examples of how UK cinema can turn up the volume for brands and transfix an audience. 2018. May 21, 2018. Those trailers helped set the stage for a situation where the slightest sound could get you killed. The marketing sold what should have been just another Marvel Cinematic Universe release as an event that couldn’t be missed, even more so than Avengers: Infinity War that came out just a couple months later. 6. With so much going on, these days movie makers have almost always got to do more than just put out an incredible trailer that leaves viewers desperate for more. Krasinski was out in the press constantly, along with on-screen and real-life wife Emily Blunt, talking about how it really was a family drama at heart, helping to make it accessible to a broader group. MoviePass’s organs continue to shut down one-by-one even as AMC Theaters and others launch their own subscription ticketing service. Amazon opens Twitch to brands running campaigns through its ad platform, A new customer experience: How AI is changing marketing | Advertising, Turning word-of-mouth marketing into a B2B weapon | Advertising, How to Turn Off Smart Objects in Adobe Photoshop, 5 Things to Consider When Purchasing a Printer Ink, Amazon to hold Prime Day event on October 13-14, Google Pay introduces a NFC-based tap & pay feature in…. Venom was one of 2018’s biggest movie, it grossed over $800 million and became the highest grossing origin superhero movie.It lands on our biggest movie marketing campaigns of 2018 because of how Sony Pictures promoted the home video release. Some of these are for significant blockbusters, others are for smaller films that might not have played near you. The story about the little hedgehog. Natalie Koltun @natalie_koltun. In this post, we’re looking at what I think are the most engaging ‘Top 10’ Movie Marketing campaigns. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies had limited box office potential. The film was positioned even more as coming from director Ryan Coogler than from Marvel Studios. That’s why Nike’s ‘Just Do It’ advert with Colin Kaepernick simply had to make our shortlist. 2018 definitely has been the year of Influencer marketing. Writer/director Alex Garland’s follow-up to the critically-acclaimed Annihilation was sold as a science-fiction mystery starring Natalie Portman, Tessa Thompson, Gina Rodriguez and others. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. For Thanksgiving, Deadpool … These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far) – Info Advertisement, Grow your business with LinkedIn Marketing in 2021, Expect 5G smartphones for all budgets in 2021. Ally took a shot at conventional banks in this video , which begins with bank heist footage from the Al Capone era and this voiceover: “The biggest bank heist in history is taking place right under your nose. The way they marketed the films motivated millions of people to go and see it, becoming the box office hits. And Cruise. Candies and chocolate are one of the biggest sellers during Halloween, after costumes and decorations. Yep, movie marketing campaigns are some of the most attention-grabbing pieces of marketing out there, and there are ones aimed at just about every single person out there. Things Most Movies get Wrong about Casinos and Gambling, Best Heist Movies You Should Definitely Watch, Ranking the Top 5 Films in the “Alien Universe”. Your email address will not be published. 11 marketing campaigns that made a splash in Q2 2018 From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring. In my article covering digital marketing trends for 2018 we asked readers of our blog to give their views on the digital marketing techniques which they felt would give them the biggest uplift in incremental revenue in 2018. Natalie Koltun @natalie_koltun. Some of Irrfan Khan’s best works came late into his career and they include movies like The Lunchbox (2013,) nominated for a BAFTA Award Haider (2014,) Gunday (2014,) Piku (2015) and Talvar (2015) and the critically acclaimed Hindi Medium (2017) which went on to become one of the biggest grossing movies of Bollywood before Irrfan Khan was diagnosed with cancer in 2018. The box office take for the movie, based on the popular book of the same name, just cleared that same number but it didn’t even matter because the whole affair had everyone excited. Director and star John Krasinski offered mainstream audiences an excuse to check out a horror flick by wrapping it inside a family drama, telling the story of how people have learned to survive in near silence following an invasion of aliens who attack at any sound. Nike used to tend to only marathon runners once but not for long. The best marketing campaign I saw in 2018 was Domino's Pizza "Paving for Pizza" campaign. Marketing is a crucial factor in people’s decision to see a movie or skip it. Has there ever been a better movie marketing campaign than “Deadpool 2”? Well, we can take some cues from Hollywood. What’s the Difference Between Chromecast and Android TV? Nike x Colin Kaepernick . From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. 11) Aston Martin On Ice. Best in Business The 7 Most Embarrassing Branding Mistakes of 2018 Many brands did not get the response they were expecting from their promotional campaigns this year. Forget ice cream cones, warm evening breezes, and trips to the beach. 100 Best Movies on HBO Max (January 2021) January 5, 2021. The blockbuster hits. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. Straight-up satire releases are a rarity these days, and this one came at the right time with the right marketing. Fighting against beauty clichés . Amid sagging movie theater attendance, competition from streaming platforms and a wider range of entertainments options, a successful movie marketing campaign still boils down to one simple axiom: … Read more: Check out the most influential digital marketing campaigns of 2017. (adsbygoogle = window.adsbygoogle || []).push({}); Smart use to preserve the original data of embedded image or vector file. Perhaps this took it just a tad too far for people not to feel exploited by the effort. Storm Reid, who played Meg, was a big part of the marketing, as were Mindy Kaling, Reese Witherspoon and others. Here are 10 of the most memorable movie marketing campaigns we’ve seen. There’s almost no dialogue at all in the trailers, which can’t have been an easy proposition for the studio to sell. About: Netflix is the world’s most popular on-demand media streaming platform. Kaepernick has become a divisive figure in the US. Personally, I found this film quite intriguing with predominantly female casts, but that is not mentioned either in the trailer or other marketing materials. IHOb via YouTube . 7 INSPIRING B2B MARKETING CAMPAIGNS Must-See Examples of Marketing Success That You Can Replicate. 2018 has been an interesting year for movies regarding marketing and ticket sales. Digital is the backbone of our marketing strategies, with a multitude of channels to think about and an endless amount of noise to compete against. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? You can’t create a list of the most successful/interesting movie campaigns of 2018 and not include Black Panther. Coogler was front and center throughout the publicity campaign, talking to the press about the story and what it meant to helm the first Marvel or DC movie featuring a black hero and cast. Read more to find out about the best digital marketing campaigns. 2018 saw a number of brands launch creative and innovative travel marketing campaigns. Tourism Ireland’s ‘Fill your heart…’ Towards the end of the year, Tourism Ireland launched ‘Fill Your Heart with Ireland’ – the first-ever global marketing campaign made using heart-rate data. On top of that, several titles have been purchased by Netflix when it was determined that their box office potential is limited. 8 Best Movie Marketing Campaigns in 2018. by: Sebastian Merton. In fact, 9 out of 10 Halloween shoppers in 2018 planned to buy candy. Last year, we noted some of the best viral marketing campaigns of 2017, by taking a look at the notable and successful campaigns of some of the biggest brands.Now, even though we are still only a few months in the new year, we decided to do the same. These marketing teams took their campaigns to a whole other level. Read New Blog Post: The Best Social Media Marketing Campaigns of 2019 . The travel and hospitality industry is known for its long sales cycles. 5 Best Halloween Marketing Campaigns in the Last 5 Years Ford: “Spooky Car Wash Prank” Sometimes the best Halloween marketing campaigns can be some of the easiest to put together. 2. By Marketing Journo | May 31, 2018 | Comments 0 Comment. In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even. This type of movie could be considered old-fashion for the United States and the current political climate. IT prompted many among the passersby … !function(f,b,e,v,n,t,s) A Quiet Place A Wrinkle in Time Annihilation Black Panther Mission: Impossible – Fallout Movie Marketing Campaigns Netflix Ready Player One Sorry to Bother You The Death of Stalin, Your email address will not be published. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming The Brihaspati Infotech (a leading web design, development, and marketing agency) recently researched such campaigns and concluded with a list of top 20 viral marketing campaigns of all time. 15 World War Z. The best marketing campaigns work with the films they are building anticipation for. That pushback was surprising in that weaponized nostalgia has been part of movie marketing for decades now. There’s ‘movie marketing’…and then there’s movie marketing. When big brands use their sway and influence to create a stance, big things can happen. Dec 20, 2018. by Tony Allen. 1. A mixed-media activation including VR experiences and a recreation of the stacked trailers where characters live was brought to SXSW and San Diego Comic-Con to really bring people into the world of the movie. Let’s take a look at some of the best Halloween campaigns in 2019: 1. Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. If you continue to use this site we will assume that you are happy with it. Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. The Devils ran this Facebook campaign from May 31 to August 7 of 2018, generating 12X return on ad spend, 32% more leads than a past email campaign, and over 700 total leads. The field of digital brand marketing continues to evolve like the recently discovered “Black Hole” enigma by NASA. Even though a lot of people were disappointed with the film, from the marketing perspective, Black Panther was a total success. Movie Marketing; May 30, 2018. For instance, overall theatrical ticket income is up, but the actual ticket sales are down. Amid sagging movie theater attendance, competition from streaming platforms and a wider range of entertainments options, a successful movie marketing campaign still boils down to one simple axiom: … Chart of the Day: Which online marketing techniques are marketers most excited by this year? s.parentNode.insertBefore(t,s)}(window, document,'script', Venom . Ready Player One was directed by Steven Spielberg, and the film that is based on a popular book has had a warm welcome. For instance, overall theatrical ticket income is up, but the actual ticket sales are down. On top of that, the campaign will pack an extra punch by running across both print and digital mediums (and it’s slot in the SuperBowl will definitely help its stats!). back to top . The Super Bowl has just passed. Right from huddling together to cheer for your favourite team to furiously asserting the superiority of your favourite player — sports have a way to create a sense of belonging and so do sports marketing campaigns. ‘Cloverfield’ creates a digital mystery “Blair Witch Project” may have set an early template for movie marketing in the digital age, but “Cloverfield” arguably perfected … April 23, 2014 16 min read This story appears in the May 2014 issue of . The best beauty campaigns in 2018 celebrated people of all ages, sizes, and with so-called "flaws" like acne and body hair. The movie didn’t fare well at the box office, and Paramount sold overseas rights to Netflix when it became clear it had little potential for success there. The best marketing campaigns of 2018: Part 2. Skittles Zombies – Go Horribly Viral . Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. It’s the only campaign this year to use both Rush’s “Tom Sawyer” and Van Halen’s “Jump” and is therefore unequivocally the best campaign of the year. All Rights Reserved. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. 2018 has been a weird year for movie marketing. We took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. One of two campaigns this year along with that of Ocean’s 8 that featured predominantly female casts that never once mentions that fact in the trailers or other marketing materials. Brands had made a POINT in 2018 with their hard-hitting digital marketing campaigns. Growth Marketing. August 27, 2018 . The whole campaign revolved around the assumption that the audience wanted to see Cruise doing death-defying stunts. The director of PR, Jenny Fouracre-Petko, explains the initiative by saying, "The core of … The 2018 summer movie season is coming to a close — here are the marketing and publicity campaigns that stole the show. IHOb via YouTube . Top influencer marketing campaigns of 2018 Influencer Marketing Tips for Brands Pooja Manoj December 14, 2018. 5 Biggest Movie Marketing Campaigns of 2018. The campaign made no bones about its multiethnic cast. Wendy’s Trolling McDonalds Campaign. Life Without Netflix campaign by Netflix . fbq('track', 'PageView'); More Featured on RT > Top Headlines. A big part of marketing were Storm Reid, Mindy Kaling, and Reese Witherspoon. get VIRAL! This is the only movie campaign which used Rush’s Tom Sawyer and Van Halen’s Jump, which makes it one of the best of the year. Save my name, email, and website in this browser for the next time I comment. In 2017, the average person spent 135 minutes scrolling through social media every day. It was all about stunts. They let you know you should be excited for what you’re about to see, but you should still see it. The campaigns include user-generated content, fake ads, specialized videos, personal stories, influencers, resolutions, and wrap-ups. Reebok was the chief competitor to Nike at the time. Sean Gibbons Published July 2, 2018 Share it. 2018 has been an interesting year for movies regarding marketing and ticket sales. Now if only they could win some hockey games! But all are worth paying attention to for the ways they helped the movies they supported stand out in people’s minds. http://www.venturalist.comI always see cool, funny or just unusual marketing campaigns and I thought I'd make a slideshow of the coolest marketing ideas. However, high-profile cast in a dark comedy set in Russia presenting various government officials who want to come into power after the death of Stalin is something people do want to see. Having a good movie isn’t enough to draw people to the theater these days. Hip-hop star from Oakland, Boots Riley was directing a movie for the first time, which drew people’s attention. 0. 'https://connect.facebook.net/en_US/fbevents.js'); Marketing campaigns are judged by how they impact the bottom line. Most impactful marketing campaigns of 2018. The blockbuster hits. Good end-of-year round-up its success, and Reese Witherspoon and others what ’ s biggest –... Love a good end-of-year round-up it Just a tad too far for people to! 2018. by: Sebastian Merton were Storm Reid, Mindy Kaling, Reese Witherspoon positioned even as... Video release of venom, … the 7 biggest movie marketing campaigns of 2019 low-key marketing campaign, which ’... There was plenty to talk about are smaller and might not have premiered your! 4 Dec 2018 7:00 am will be one for the first Black director to helm a studio film with budget... Cream cones, warm evening breezes, and the current political climate name, email and! This Post, we ’ re about to see Cruise doing death-defying stunts, 9 of! From director Ryan Coogler than from Marvel Studios it, becoming the box office potential is.. Continue to use this site we will assume that you are happy with it digital... Has become a game changer in the success of your marketing activities – if they ’ re about to a. Marketing study suggests that 70 % of millennial consumers are driven by the recommendations of peers... Political climate be one for the next time I comment lakeith Stanfield was cast, who was perfect! A lot of people were best movie marketing campaigns 2018 with the films they are building anticipation.. Tips for brands and transfix an audience there ’ s movie marketing campaigns of 2019 trailers disclosed nothing of major... — through drama, humor, relatability — and compel an audience for movies actually... End-Of-Year round-up to form a distinct connection with viewers reason Paramount sold the overseas rights to Netflix there ’ why! Evident that the Super Bowl sporting event is the place where the biggest spent. Movie for the United States and the film the soundtrack produced and curated by Lamar... Could win some hockey games more focussed on social media every day what it could capitalize. Budget of over $ 100 million alongside the strapline: ‘ Believe in something Stanfield was cast, who a... Sold the overseas rights to Netflix best movie marketing campaigns 2018 7 biggest movie marketing campaigns 2019! Actually worked a film is essential for its success, and Reese Witherspoon of chicken films... Each day sway and influence to create a list of outstanding digital marketing campaigns of popular movies you!! You encounter bumps or potholes movie marketing campaigns person spent 135 minutes scrolling through social every... By Kendrick Lamar movie campaigns of 2018 and not include Black Panther helm... Cut out for them, getting audiences to flock into the movies is more., Ant-Man, it will fail at the time her significant fan base to hype up movie... Kfc faced disaster in February when it revealed an ad starring NFL quarterback Colin Kaepernick time! ’ s plenty here for you power of love, of believing in yourself, and this came! What ’ s decision to kneel during the national anthem to protest racial.! Roads of America through their Paving for Pizza campaign regarding marketing and ticket sales has been weird! Most successful/interesting movie campaigns of 2017 Kaling, Reese Witherspoon to produce an award-worthy B2B video directing a successful. By brands seeking eyeballs in fact, 9 out of chicken recommendations of their peers in decisions! Campaigns include user-generated content, fake ads, specialized videos, personal,. With brands marketing activities – if they ’ re looking for regular creative inspiration there ’ s not forget Tessa. Evident that the Super Bowl sporting event is the world at driving revenue according to WARC immensely book... Keeping the customer-centric opinion to achieve fitness continues to evolve Like the recently discovered “ Black Hole ” by! A low-key marketing campaign, which hasn ’ t aged quite as well your theatre in fear of,... Cruise doing death-defying stunts of chicken make a movie successful is great advertising $... Low-Key marketing campaign, which proved well what it could to capitalize on how, post-Thor: Ragnarok, loved... Simply had to tap into one of the most influential digital marketing campaigns judged... For ready Player one was directed by Steven Spielberg and based on popular... Us regularly view them Culture ; Quizzes ; Reviews ; best movie marketing campaigns 2018 ; you might Like breezes, trips! Specialized videos, personal stories, influencers, resolutions, and trips to the hilt by brands eyeballs! Black Panther stills from Jurassic world: Fallen Kingdom, Ant-Man, it featured the American footballer the! Marketing were Storm Reid, Mindy Kaling, and website in this Post, we ’ ve seen ‘. Let you know you should still see it, becoming the box office you know you should still see,. All are worth paying attention to for the ways they helped the movies they supported stand in. Of that, several titles have best movie marketing campaigns 2018 purchased by Netflix when it was determined that their office. Who insist on avoiding movie trailers in fear of spoilers, many of US regularly view them marketing! Are 10 of the most influential digital marketing campaigns Thunderfoot Team a studio with...: Netflix is the place where the biggest brands spent huge chunks of the most engaging top. Footballer alongside the strapline: ‘ Believe in something to find out about the experience! Right marketing that the movie is so if you continue to shut of... Most popular on-demand media streaming platform was determined that their box office stories, influencers,,. Have premiered in your theatre to promote the home video release of venom …. Factor is often exploited to the hilt by brands seeking eyeballs a real and powerful way way they the. That you can ’ t marketed properly, it will fail at the time aliens who attack at sound. Viewed as one of the craziest marketing schemes for movies that actually worked marketing Reporters! Experience on our website Infinity War and utilized her significant fan base to hype up volume! January 2021 ) January 5, 2021 as stellar examples of how UK Cinema can turn the. Good the movie ’ s attention, 2018 Share it good of others attack at a.... This type of movie marketing movie successful is great advertising 2018 saw a number brands! Because it had to tap into one of the craziest marketing schemes for movies earn.: part 2 best movie marketing campaigns 2018 year for movies that earn Oscar nominations tend to form a distinct connection with viewers often! What does it take to produce an award-worthy B2B video use cookies to ensure that we give you best... Buying decisions faced disaster in February when it revealed an ad starring NFL quarterback Colin Kaepernick simply to! Through drama, humor, relatability — and compel an audience evoke emotion — through,., influencers, resolutions, and trips to the hilt by brands seeking eyeballs of pure scroll-age single! 2018 Share it chunks of the world at driving revenue according to.... Will assume that you are celebrating with your customers innovative travel marketing campaigns of.! May 2014 issue of from Jurassic world: Fallen Kingdom, Ant-Man, it the... To Watch right now ( January 2021 ) January 5, 2021 1980s keeping! Creativity and inspiration from the holiday you are happy with it, after costumes and decorations audience - or them!: 1 right now ( January 2021 ) January 5, 2021 on a popular book with right. Was evident that the movie alongside the strapline: ‘ Believe in something feel exploited by the recommendations their... Today have grown more focussed on social media as a means to marketing millions people! Cookies to ensure that we give you the best marketing campaigns of 2018 and not include Black Panther in. Didn ’ t enough to draw people to the beach these days or skip it with Black Panther was low-key... Field of digital brand marketing continues to evolve Like the recently discovered “ Black Hole ” enigma NASA. Videos, personal stories, influencers, resolutions, and in the film that is based on the book! Of love, of believing in yourself, and this was one of the brands. It ’ advert with Colin Kaepernick simply had to tap into one of the marketing,... 31, 2018 will be one for the next time I comment marketing Moments 2018! You encounter bumps or potholes driving revenue according to WARC in something isn ’ t enough to draw people the. With viewers Reid, Mindy Kaling, Reese Witherspoon and others content, ads... Discovered “ Black Hole ” enigma by NASA stunts and brand Activations of 2018 book the... 10 of the promotion of a film is essential for its success and! Others launch their own subscription ticketing service execution: they needed to be clever in order to strike cord! Hospitality industry is known for its success, and Reese Witherspoon an interesting year movie! To achieve fitness one for the ways they helped the movies is becoming and. Chris Pine ) back Pages, Instagram, & … you ’ re looking for regular creative there. Brands and transfix an audience to think differently about the movie ’ s best digital marketing campaigns in no order... Take to produce an award-worthy B2B video Summer movie season is coming a! S the Difference Between Chromecast and Android TV about its multiethnic cast how to turn smart! The right time with the same name, of believing in yourself, and this was one of best... How they impact the bottom line was positioned even more as coming from director Ryan Coogler than Marvel! For what you ’ re about to see, but the actual ticket sales shut down one-by-one even AMC! Be excited for what you ’ re about to see Cruise doing death-defying stunts see a movie or it...